Tuesday, May 8, 2012

“Pink”


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by Ekaterina Levina
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One day I opened my closet and realized that about 50% of my clothes were different shades of pink. I wondered if it was a reflection of my personal taste or a result of retail “conspiracy” and a stereotype that girls are pink and boys are blue. This color division is very obvious if you go to children’s clothing stores – about 70% of outfits for girls are pink. I painted my own “pinks”, warm and cozy colors, my favorite shades of red and coral to see that there is a life beyond a shocking pink, which is very popular in mass production. It’s interesting to have an opportunity to step back from consumer culture and check your own preferences.

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